AI ethics for freelancersÂ
Become a leading voice on responsible AI use in your industry.
Join the January 2026 cohort. Starts 12/01/2026. Your investment: £200 👇
Join nowA client asks about how you use AI... what happens next?
If your mind goes blank and you mumble something about "enhancing not replacing" before quickly changing the subject, you're not alone.
These awkward moments happen because AI is such a big, overwhelming, polarised topic. It's easier to just avoid the whole thing.
Meanwhile, online discourse swings between hype and doom with little nuance in between.
The good news is that your clients are as tired of hot takes as you are. They want to work with the grown-up in the room – someone who's engaged with the messy middle ground to find a responsible AI position that works in the real world.
What if you could turn AI ethics into your competitive edge?
Imagine walking into client conversations with confidence. You can explain your responsible AI practices clearly, because you know exactly where you stand. Clients trust you more as a result.
No awkward silences. No stumbling. Just clear communication that positions you as a thoughtful professional.
That's what this AI ethics course delivers.
You'll work through big questions, like:
- What are the big AI ethics challenges for small business owners?
- How do you think through complex problems without getting paralysed?
- What's your position on AI use – and why?
- How do you communicate this strategically?
- How do you turn ethical thinking into business advantage?
This isn't generic compliance training or "10 ChatGPT prompts for freelancers." It's a mix of education, reflection and strategy for solo business owners who want to lead the conversation on responsible AI in their industry.
Felicity talks about AI ethics in a calm, digestible, use-your-brain way. There's space for everyone and no judgement whatever your POV.
Amy Nolan, Illustrator
Meet your AI ethics guide
Hi, I'm Felicity Wild 👋 copywriter turned AI ethicist.
Like most people, I have complicated feelings about AI and found so many conflicting emotions left me paralysed.
AI ethics has helped me personally as a practical way of working through complex decisions (and feelings!). To assess risks and opportunities more clearly, and turn overthinking into better decision-making.
Now I want to help other freelancers develop that same clarity (and ease your existential crisis).
I spent over a decade as a copywriter making information relevant, relatable and accessible to specific audiences – now I'm doing this with AI ethics.
This course is for you if:
âś“ You're tired of stumbling through conversations about AIÂ
âś“ You want a thoughtful position, not hot takes or panic
✓ You want to show you can handle complex decisions
âś“ You're sick of polarised discourse and want nuanced thinking
This course isn't for you if:
âś— You want someone to tell you exactly what to think
âś— You're looking for "AI tools and prompts" training
✗ You don't want to explore complexity and grey areas
âś— You're not willing to do the (sometimes uncomfortable) reflection work
What you'll get
Pre-recorded modules delivered every Monday at 9am UK time, over 6 weeks, starting 12th January 2026:
Week 1: Introduction to AI ethics
Connecting academic theory to practical application.
Week 2: The big four ethical challenges
The main reputational and operational AI risks for your business.
Week 3: How to think like an AI ethicist
Practical frameworks for working through complex problems.
Week 4: Reflecting on your AI position
Guided exercises to develop your own clear responsible AI stance.
Week 5: Using your AI position as competitive advantage
Turn ethical thinking into strategic differentiation.
Week 6:Â Writing your AI policy
Communicate your responsible AI approach clearly to clients and prospects.
Each week includes:
- Pre-recorded AI ethics training session
- Practical exercises to work through
- Extended reading for those who want to go deeper
- Live group chat for Q&A, feedback and accountability
Weekly time commitment: approx 1 hour.
Your investment: ÂŁ200
After 6 weeks you'll:
- Have confident conversations about AI with any client
- Position your responsible AI approach as a competitive advantage
- Build trust through transparent communication
- Be ready for procurement processes that ask about AI policies
- Stay ahead of AI regulation (because it's built on ethical foundations)
- Lead on responsible AI use while competitors wing itÂ
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Join January 2026 cohort 👇
Starts 12/01/2026. Your investment: ÂŁ200.
Join now